Media framing and hegemonic masculinity
Kor, Ryan Marie
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This study traces out a shift in American hegemonic masculinity from representing the values of the conservative ideology to representing the views of the alt-right. It does so through a detailed media framing analysis of Breitbart’s 2016 presidential campaign coverage. Using the theory of hegemonic masculinity as popularized by Raewyn Connell, this study concludes that Breitbart’s coverage exhibits frames of hegemonic masculinity through its comparison of presidential candidates Donald Trump and Hillary Clinton. The study identifies several recurring frames throughout Breitbart’s coverage and proposes that a victimhood mentality is central to a new brand of hegemonic masculinity – alt-right hegemonic masculinity.