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dc.contributor.authorChen, Rui
dc.date.accessioned2018-06-26T04:30:15Z
dc.date.available2018-06-26T04:30:15Z
dc.date.issued2018-05
dc.identifier.otherchen_rui_201805_phd
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/chen_rui_201805_phd
dc.identifier.urihttp://hdl.handle.net/10724/38265
dc.description.abstractIn this dissertation, I provide a critical review of past literature on consumer inference making and consumer information processing, discuss and document how consumer inferences lead to two under-studied information-processing biases. In Chapter 2, I review past literature on consumer hypothesis testing and inference making, and posit a novel consumer hypothesis testing bias. In Chapter 3, I review prior research about the processes in which consumers make generalizations of product knowledge and proposes an under-examined cognitive path for consumers to generalize product knowledge to novel products. In Chapter 4, I discuss the potential of my research in suggesting the ways for marketers to develop better product arguments and for consumers to arrive at optimal choices.
dc.languageeng
dc.publisheruga
dc.rightsOn Campus Only Until 2020-05-01
dc.subjectInference
dc.subjectinformation processing, hypothesis testing, category-cued induction, reasoning-based induction
dc.titleWhen inferences derail information processing
dc.typeDissertation
dc.description.degreePhD
dc.description.departmentBusiness Administration
dc.description.majorBusiness Administration
dc.description.advisorMarcus Cunha Jr.
dc.description.committeeMarcus Cunha Jr.
dc.description.committeeJulio Sevilla
dc.description.committeeJohn Hulland


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