Shelf nutrition labels and consumer behaviour
Melo, Grace Rocio
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The objective of this dissertation is to examine the effect of the NuVal shelf nutrition label—a food scoring system that presents a parsimonious summary of the nutrition profile of food products—on consumer purchasing behavior: quantity and participation decisions across different household groups. Chapter one estimates the impact of the label on breakfast cereal purchases by using a Two-Part Model. Chapter two explores the effect of the label on frozen dinner purchases by estimating a Two-Part Model. This chapter also explores the effects of the label across the purchase intensity employing quantile regression analysis.