A mixed methods study describing older generations' perceptions of millennials in Georgia's agri-workplace
Strickland, Anna McIntyre
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This study initiates a conversation in the agriculture and related industries on promoting the value of effectively harnessing generational diversity to strengthen workplace relationships. A modified version of Dillman’s Tailored Design Method was used to develop an online questionnaire to determine older generations’ perceptions of millennials in the agri-workplace by describing three objectives: perceptual knowledge of millennials, attitudes toward millennials’ behavior, and their behavioral intent toward incorporating millennials into the agri-workplace. The mixed-methods investigation into perceptions of the millennial generation focused on the survey responses from a target population that consisted of the volunteer board members from Georgia’s agriculture-related non-profit groups.