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dc.contributor.authorLee, Songyi
dc.date.accessioned2015-02-05T05:30:19Z
dc.date.available2015-02-05T05:30:19Z
dc.date.issued2014-08
dc.identifier.otherlee_songyi_201408_ma
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/lee_songyi_201408_ma
dc.identifier.urihttp://hdl.handle.net/10724/30980
dc.description.abstractThis research will explore user interaction in Twitter in regards to weight-loss strategies. This thesis is guided by uses-and-gratification theory. Characteristics of health information for higher reciprocity and the role of key players who act as agents in information flow in the health community on social networks are also analyzed in this thesis. By employing social network analysis and applied content analysis together, it was found that Twitter users display a pattern of brand and public topic. The results from content analysis show that there are different levels of reciprocity depending on what people talk about and how the information is provided when they are engaged in weight-loss talk. Limitations of the study and a guide to future research are introduced as well.
dc.languageeng
dc.publisheruga
dc.rightspublic
dc.subjectReciprocity
dc.subjectHealth message
dc.subjectTwitter
dc.subjectSocial network
dc.subjectContent analysis
dc.titleExploring reciprocity and health messages in the social network context
dc.title.alternativeintegrated social networks and content analyses of weight-loss strategies in Twitter
dc.typeThesis
dc.description.degreeMA
dc.description.departmentGrady College of Journalism and Mass Communication
dc.description.majorJournalism and Mass Communication
dc.description.advisorJeong-Yeob Han
dc.description.committeeJeong-Yeob Han
dc.description.committeeJeffrey Springston
dc.description.committeeItai Himelboim


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