Relationship between sportscape and behavioral intention of spectator
Jang, Woo Young
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Effects of the sportscape on spectators’ revisit intention at four different types of professional sports leagues; major league baseball, national football league, national basketball league, and national hockey league were examined. The purpose of this study was to identify differences between spectators at different types of professional sport events. Data were collected by online survey from 481 persons who attended professional sport events by online survey. In order to examine the data, confirmatory factor analysis and regression analysis were used. A regression analysis was employed to test relationship between the independent variables and dependent variables. The result indicated that NBA and MLB spectators tend to considered that aesthetic of sport venue significantly effects on their revisit intention. In the case of NFL sport event participants, layout accessibility was the most important for their intention of next participation. In the case of NHL sport events participants, the most number of sportscape factors influence spectators' revisit intention.