Perceptions of Georgia Extension professionals regarding public relations tools

Abstract

This research examined Public Relations (PR) tools made available to Georgia Extension by the College of Agricultural and Environmental Sciences Office of Communications and Technology Services (CAES OC). The sample of 174 Extension agents within all four districts completed a questionnaire concerning PR tools currently in use. The results showed that despite demographical difference within districts, Georgia Extension agents used the same PR tools and showed no significant difference in perceived skill level, level of relevance, frequency of use, reasons for not using PR tools, and between districts. The results of this research suggest that a state wide public relations program stemming from an integrated communication can be effectively implemented throughout Georgia Extension.