Teaching media relations by teaching media relationships
Pettigrew, Justin Evans
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This dissertation examines the current state of media relations practice and how textbooks and professors view teaching media relations from a dialogic perspective. Theoretical advances are suggested, as are new ways to address media relations in the classroom. This work shows that both public relations professors and journalism professors are attentive to media relations in the classroom. This work also suggests a different way to view media relations from a more relational perspective, and from a more interpersonal approach.
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