Show simple item record

dc.contributor.authorCotton, Clarence Joseph
dc.date.accessioned2014-03-05T16:04:05Z
dc.date.available2014-03-05T16:04:05Z
dc.date.issued2002-08
dc.identifier.othercotton_clarence_j_200208_phd
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/cotton_clarence_j_200208_phd
dc.identifier.urihttp://hdl.handle.net/10724/29526
dc.description.abstractIs a respondent’s residential location a significant variable in explaining the formation of a channel repertoire from among the mass media available in distinct geographic regions? Four hundred eighteen college students completed surveys between the spring of 1997 and the fall of 2000. Respondents identified which interpersonal and mass media activities they were most likely to use to satisfy nine Uses and Gratification motives. A Chi-Square and t-test were used to determine the likelihood that a medium would be used to satisfy a particular motive and the number of media included in a respondent’s channel repertoire, respectively. Results indicate that for certain motives urban respondents were more likely to use interpersonal and mass media activities than rural respondents. Further, urban respondents have a larger number of mass media activities in their repertoire than rural respondents. Most notably, the control variables (race, gender and income level) were better predictors of media activity than residential location, type of medium or resident type.
dc.languageMass media channel repertoire : motive, residential location, type of medium and resident type as predictors of media activity
dc.publisheruga
dc.rightspublic
dc.subjectUses and Gratifications
dc.subjectMass Media use
dc.subjecturban
dc.subjectRural
dc.subjectChannel Repertoire
dc.subjectActive Audience
dc.subjectMedia Ecology
dc.titleMass media channel repertoire : motive, residential location, type of medium and resident type as predictors of media activity
dc.typeDissertation
dc.description.degreePhD
dc.description.departmentGrady College of Journalism and Mass Communication
dc.description.majorMass Communication
dc.description.advisorJoseph R. Dominick
dc.description.committeeJoseph R. Dominick
dc.description.committeeLouise M. Benjamin
dc.description.committeeAnandam P. Kavoori
dc.description.committeeDean M. Krugman
dc.description.committeeRobert A. Pratt


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record