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dc.contributor.authorWard, Megan Elizabeth
dc.description.abstractPast research has shown that the application of the dialogic theory is instrumental in organization-public relationship building. This study aims to extend the investigation of dialogic blog use. Through the comparison of a high dialogic blog and a low dialogic blog, this study’s purpose is to experimentally identify how dialogic capacity influences dialogic experience, dialogic feature importance, organization-public relationships, and individual levels of issue involvement. Through the use of exploratory dialogic scales, data reveal that high dialogic blogs provide visitors with positive dialogic experiences and are highly effective at establishing organization-public relationships but are not capable of altering individual levels of issue involvement. Additional findings reveal specific individual dialogic features that stakeholders consider most important to blog communication.
dc.subjectDialogic Theory
dc.subjectDialogic Principles
dc.subjectDialogic Features
dc.subjectPublic Relations, Relationship Management Theory
dc.subjectOrganization-Public Relationships
dc.subjectIssue Involvement
dc.subjectOnline Communication
dc.subjectSocial Media
dc.titleTools of the blogging trade
dc.title.alternativea study of how dialogic principles help organizations structure blogs to build relationships
dc.description.departmentGrady College of Journalism and Mass Communication
dc.description.majorJournalism and Mass Communication
dc.description.advisorKaye D. Sweetser
dc.description.committeeKaye D. Sweetser
dc.description.committeeRuthann Lariscy
dc.description.committeeSun Joo Ahn

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