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dc.contributor.authorReeves, Catherine Holley
dc.date.accessioned2014-03-04T21:03:43Z
dc.date.available2014-03-04T21:03:43Z
dc.date.issued2013-05
dc.identifier.otherreeves_catherine_h_201305_ma
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/reeves_catherine_h_201305_ma
dc.identifier.urihttp://hdl.handle.net/10724/28875
dc.description.abstractCorporate social responsibility (CSR) has increased significantly in academic research and professional practice since the 1970s, expanding from the business realm to the public relations field. Nevertheless, the perceptions of PR professionals and their relationship with CSR programs remain largely unstudied. Through in-depth interviews with 11 communications professionals in nine diverse companies with active corporate responsibility programs, this study examines the role of public relations in successful CSR programs. Overwhelmingly, interviewed professionals expressed positive perceptions of CSR initiatives but adamantly opposed public relations’ ownership of the programs. Rather, these practitioners advocated a cross-functional approach with public relations in a supportive or complementary function. The results closely align with trade and mainstream literature. Accordance with academic literature is mixed. Result implications, study limitations, and future research areas are also discussed.
dc.languageeng
dc.publisheruga
dc.rightspublic
dc.subjectThesis
dc.subjectCorporate Social Responsibility
dc.subjectPublic Relations
dc.subjectPR Roles
dc.subjectPublic Relations Practitioners
dc.subjectInterviews
dc.titleUsing public relations for corporate social responsibility
dc.title.alternativePR professionals' complementary role in successful CSR programs
dc.typeThesis
dc.description.degreeMA
dc.description.departmentGrady College of Journalism and Mass Communication
dc.description.majorJournalism and Mass Communication
dc.description.advisorBryan Reber
dc.description.committeeBryan Reber
dc.description.committeeKaren Russell
dc.description.committeePeggy Kreshel


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