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dc.contributor.authorLashley, Mark C.
dc.date.accessioned2014-03-04T21:02:32Z
dc.date.available2014-03-04T21:02:32Z
dc.date.issued2013-05
dc.identifier.otherlashley_mark_c_201305_phd
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/lashley_mark_c_201305_phd
dc.identifier.urihttp://hdl.handle.net/10724/28800
dc.description.abstractThis dissertation discusses three popular YouTube video bloggers (vloggers), Mr. Chi-City, Shaycarl, and iJustine, and their relationship to the site as a vehicle for cultural production. It employs a framework for studying cultural production on YouTube that focuses on its key components: authorship, performance, and narrative. It discusses the significance of the interaction between the YouTube space (conceptualized as a platform) and its users, both of which are imbued with their own agency to negotiate the dynamics of the space. The dissertation contends that vloggers, using the tools made available by the platform as a site of cultural possibility, produce work that is sophisticated and variable, all while being constantly engaged with feedback solicited from and offered by other users. It uses the language of participatory culture and produsage to draw out this relationship and suggests ways in which the elements of cultural practice on the platform play themselves out on the increasingly influential space.
dc.languageeng
dc.publisheruga
dc.rightspublic
dc.subjectYouTube, cultural production, narrative, authorship, performance, platform studies
dc.titleMaking culture on YouTube
dc.title.alternativecase studies of cultural production on the popular Web platform
dc.typeDissertation
dc.description.degreePhD
dc.description.departmentGrady College of Journalism and Mass Communication
dc.description.majorMass Communication
dc.description.advisorAnandam Kavoori
dc.description.committeeAnandam Kavoori
dc.description.committeeElizabeth St. Pierre
dc.description.committeeCasey O'Donnell
dc.description.committeeHorace Newcomb
dc.description.committeeNate Kohn


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