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dc.contributor.authorPerkins, Samuel Lafayette
dc.date.accessioned2014-03-04T20:33:32Z
dc.date.available2014-03-04T20:33:32Z
dc.date.issued2012-05
dc.identifier.otherperkins_samuel_l_201205_ms
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/perkins_samuel_l_201205_ms
dc.identifier.urihttp://hdl.handle.net/10724/28074
dc.description.abstractThis project focuses on locally grown labels and attempts to determine if consumers are willing-to-pay for this value-added attribute and what the consumer perceives as “locally grown” and “regionally grown.” A survey was employed from a random sample located in the southeastern United States. Included in the survey were questions on credence attributes such as grass-fed, natural, and organic, and how they compare to local beef. Logistic regression was used to analyze willingness-to-pay for a “locally grown” label on a ribeye steak package. More consumers were willing to pay for naturally raised beef than grass-fed, and more for grass-fed than organic. Results of this study indicate that people consider “locally grown” to be an attribute that is desirable in their product. Respondents to this survey indicated that they considered their state to be local.
dc.languageeng
dc.publisheruga
dc.rightspublic
dc.subjectRibeye steak
dc.subjectNaturally grown
dc.subjectLocally grown
dc.subjectGrass-fed
dc.subjectWillingness-to-pay
dc.subjectLogistic regression
dc.titleAssessing the demand for locally produced natural beef
dc.typeThesis
dc.description.degreeMS
dc.description.departmentAgricultural and Applied Economics
dc.description.majorAgricultural Economics
dc.description.advisorCurt Lacy
dc.description.committeeCurt Lacy
dc.description.committeeKent Wolfe
dc.description.committeeChung Huang


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