Engaging students in student philanthropy programs to impact future giving
Miller, Vincent A.
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Fund raising in higher education focuses on soliciting prospective donor bases to secure funds necessary to carry out various programs essential to the excellence of the institution and alumni have traditionally been the main source of charitable contributions. Alumni, having attended the institution and been socialized in the culture, should have a greater affinity to support their institution’s needs than non-alumni. While we know alumni donors attribute the student experience as being a key motivator in their decision to give, there is very little information on how current college students begin thinking about giving. Instead of waiting until the student graduates to being cultivating alumni support, some institutions are creating environmental factors of philanthropy programs associated with the student experience to engage students in giving. This qualitative analysis sought to extend Astin’s Input-Environment-Outcome Model (I-E-O Model) and situate giving as an outcome based on student engagement utilizing the a modified interview protocol from Kuh et al.’s Involving Colleges study to identify out-of-class learning environments associated with student philanthropy programs. This study of three public, research universities sought to examine student involvement in student philanthropy programs and determine the impact of that involvement in future giving.
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