• Login
    View Item 
    •   Athenaeum Home
    • University of Georgia Theses and Dissertations
    • University of Georgia Theses and Dissertations
    • View Item
    •   Athenaeum Home
    • University of Georgia Theses and Dissertations
    • University of Georgia Theses and Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    The effects of fair trade information in African cultural products on consumers’ affective and cognitive response and purchase intention

    Thumbnail
    Date
    2011-12
    Author
    McClure, Catherine Sinclair
    Metadata
    Show full item record
    Abstract
    This current study investigates the influence fair trade product description had on consumer’s affective and cognitive states and eventually their purchase intention of African cultural products. Data were collected through a snowballing technique with respondents recruited through the social media site Facebook, of those contacted 147 usable responses were analyzed. The items of fair trade level, familiarity with African culture, fair trade knowledge and concern, affective state, and cognitive state were examined in relation with consumer’s purchase intention. It was determined that fair trade knowledge and concern, especially the dimension of concern, was a significant influencer of the affective state. Along with this familiarity with African culture and fair trade knowledge and concern were influencers of interest a factor of cognitive state. It was also found that the affective and cognitive state did in fact significantly influence purchase intention.
    URI
    http://purl.galileo.usg.edu/uga_etd/mcclure_catherine_s_201112_ms
    http://hdl.handle.net/10724/27762
    Collections
    • University of Georgia Theses and Dissertations

    About Athenaeum | Contact Us | Send Feedback
     

     

    Browse

    All of AthenaeumCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    About Athenaeum | Contact Us | Send Feedback