Evaluating the journalistic norms of mass media coverage involving environmental issues with policy processes
Williams, Tiffany Dawn
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The primary purpose of this research is to evaluate the journalistic norms found in mass media coverage involving environmental issues with policy processes. This information will give a better understanding of how the quality and quantity of environmental coverage affects the public’s awareness and perception concerning these issues. Specifically this research employs a content analysis model to analyze magazine articles involving acid rain and CFCs from the years 1980-1989 to assess the journalistic trends of this decade and apply these findings to current environmental coverage. The qualitative findings of the study indicate that mass media present information in a framed manner leaving audiences with values of how to view respective environmental issues.