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dc.contributor.authorRobinson, Brett Thomas
dc.date.accessioned2014-03-04T20:00:39Z
dc.date.available2014-03-04T20:00:39Z
dc.date.issued2011-05
dc.identifier.otherrobinson_brett_t_201105_phd
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/robinson_brett_t_201105_phd
dc.identifier.urihttp://hdl.handle.net/10724/27286
dc.description.abstractSince the advent of the electronic age, new media technologies have frequently been described in religious terms. New media technologies have been imagined as both liberating tools with utopian promise and revolutionary forces with eschatological implications. The religious rhetoric used to describe these technologies is part of a “technological mythology” - a narrative form in which technology is assigned a spiritual significance. Technological mythologies are evident in science fiction literature, film, academic scholarship and the rhetoric of inventors and entrepreneurs. However, very little attention has been paid to the representation of technological mythology in American advertising. This dissertation considers the intersection of technology and the American religious imagination in the advertising of the Apple computer company. Through evocative visual metaphor Apple advertisements combine technology promotion with metaphysical themes – making Apple ads icons of the information age.
dc.languageeng
dc.publisheruga
dc.rightspublic
dc.subjectApple
dc.subjectadvertising
dc.subjectmedia
dc.subjectreligion
dc.subjecttechnology
dc.titleApple iconography
dc.title.alternativemarketing the metaphysics of media
dc.typeDissertation
dc.description.degreePhD
dc.description.departmentGrady College of Journalism and Mass Communication
dc.description.majorMass Communication
dc.description.advisorAnandam Kavoori
dc.description.committeeAnandam Kavoori
dc.description.committeeThomas Lessl
dc.description.committeeNate Kohn
dc.description.committeeJanice Hume
dc.description.committeeCarolina Acosta-Alzuru


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