An analysis of motivations and likelihood to defraud high-end fashion specialty retailers
Pilcher, Elizabeth Raines
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There is a substantial amount of discussion regarding fraudulent returns performed by consumers in the retail industry, but there is minimal information on what motivations and background characteristics drive consumers to perform this act. This research examined the influence of consumer’s personal beliefs and social norms toward high-end apparel fraudulent returns. Sorority women at a Southeastern University who participate in high-end apparel shopping were analyzed using an online survey. The results showed significant influence of Respect of Return Policies and Return History on Attitude Towards Returns. Also, significant influence of Attitude Towards Returns and Consumer Social Norms of Returns on Intention to Fraudulently Return. Lastly, there was significant influence of Intention to Fraudulently Return on Fraudulently Returning Behavior.