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dc.contributor.authorMartinez, Briana Monique
dc.date.accessioned2014-03-04T19:59:54Z
dc.date.available2014-03-04T19:59:54Z
dc.date.issued2011-05
dc.identifier.othermartinez_briana_m_201105_ms
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/martinez_briana_m_201105_ms
dc.identifier.urihttp://hdl.handle.net/10724/27219
dc.description.abstractThe current study explored the impacts of shopping characteristics and perceived website quality on purchase intention from a private sales site. Data were collected from 164 female respondents who are members of at least one private sale website. Fashion leadership (two dimensions) bargain shopping, impulse buying, and hedonic motivations were the five shopping characteristics chosen, and it was found that impulse buying and bargain shopping were significant predictors of purchase intention. Of the three dimensions of website quality found, ease of use was the only dimension of website quality to be a significant predictor of purchase intention. Furthermore, the relationships between shopping characteristics, perceived website quality, and purchase intention were tested and partially supported.
dc.languageeng
dc.publisheruga
dc.rightspublic
dc.subjectPurchase intention
dc.subjectPrivate sale site
dc.subjectFashion leadership
dc.subjectBargain shopping
dc.subjectImpulse buying
dc.subjectHedonic motivation
dc.subjectWebsite quality
dc.titleAn analysis of the impacts of consumer shopping characteristics and perceived website quality on purchase intention from a private sales site
dc.typeThesis
dc.description.degreeMS
dc.description.departmentTextiles, Merchandising, and Interiors
dc.description.majorTextiles, Merchandising and Interiors
dc.description.advisorSoyoung Kim
dc.description.committeeSoyoung Kim
dc.description.committeeYoo-Kyoung Seock
dc.description.committeeJose Blanco


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