Critical success factors for cultural heritage tourism operations
Abstract
Cultural heritage tourism is a complex field involving many factors, including
the business of tourism, the needs of the host community, and the management and
preservation of heritage assets. This thesis aims to discover what factors play a key
role in the success of cultural heritage tourism operations. Through research of
literature and case studies, recurring factors taken from success stories and the
evaluation of cultural heritage tourism failures has led to the development of a list of
eight critical success factors that play a key role in successful cultural heritage
tourism operations. Although success is not solely dependent upon these factors,
they have been important in the successes of the case studies discussed in this thesis
and throughout cases studied in academic literature. Therefore, it is recommended
that these factors be considered when developing any cultural heritage tourism
operation.
URI
http://purl.galileo.usg.edu/uga_etd/mcshea_kaitlin_b_201008_mhphttp://hdl.handle.net/10724/26721
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