• Login
    View Item 
    •   Athenaeum Home
    • University of Georgia Theses and Dissertations
    • University of Georgia Theses and Dissertations
    • View Item
    •   Athenaeum Home
    • University of Georgia Theses and Dissertations
    • University of Georgia Theses and Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    The ongoing management of a campus crisis

    Thumbnail
    Date
    2010-05
    Author
    Kim, Soo Hyun Julia
    Metadata
    Show full item record
    Abstract
    This case study examined the University of Georgia‘s (the UGA) crisis management process, which is based on a three-stage crisis management model. The study focused on UGA‘s new media communication technology usage in the entire crisis management process. It also addresses UGA‘s public relations efforts during crisis management. This thesis emphasized the development of UGA‘s crisis management system previous to, during, and after the incident. The methodology is an in-depth review and analysis of a real crisis situation, the UGA marketing professor shooting incident is a representative case in this study. UGA‘s crisis prevention, responses, and learning were carefully reviewed and developed based on the three- stage crisis management model. The research concluded that UGA‘s crisis management process represents an ongoing crisis management cycle. This study provides the ongoing crisis management considerations, a diagram of new media communication technology supports, and another diagram of public relations efforts in each crisis stage.
    URI
    http://purl.galileo.usg.edu/uga_etd/kim_soo_h_201005_ma
    http://hdl.handle.net/10724/26370
    Collections
    • University of Georgia Theses and Dissertations

    About Athenaeum | Contact Us | Send Feedback
     

     

    Browse

    All of AthenaeumCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    About Athenaeum | Contact Us | Send Feedback