Show simple item record

dc.contributor.authorBrowning, Nicholas
dc.date.accessioned2014-03-04T18:27:02Z
dc.date.available2014-03-04T18:27:02Z
dc.date.issued2010-05
dc.identifier.otherbrowning_nicholas_201005_ma
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/browning_nicholas_201005_ma
dc.identifier.urihttp://hdl.handle.net/10724/26259
dc.description.abstractExcellence theory is perhaps the most critical and dominant paradigm in the discussion and understanding of public relations theory and practice. Unfortunately, this dominance appears to have been achieved in the face of serious theoretical problems of validity, reliability, efficacy, and ethicality – as well as numerous others. Though several scholars have critiqued excellence theory in the past, a meaningful synthesis of these disjointed criticisms has not yet been produced. Along with providing a much needed summary of excellence theory‟s evolution and major tenets – in addition to a summary view of the alternative contingency theory – the integration of these past criticisms of excellence theory as well as the introduction of new critical analyses comprise the major goals and contents of this thesis.
dc.languageeng
dc.publisheruga
dc.rightspublic
dc.subjectPublic Relations theory
dc.subjectExcellence theory
dc.subjectContingency theory
dc.subjectGame theory
dc.subjectSocial Exchange theory
dc.subjectEthics
dc.subjectPower
dc.subjectAccommodation
dc.subjectCollaboration
dc.subjectCompromise
dc.subjectAdvocacy
dc.titleBeyond excellence theory
dc.title.alternativea critical examination of the Grunigian model
dc.typeThesis
dc.description.degreeMA
dc.description.departmentGrady College of Journalism and Mass Communication
dc.description.majorJournalism and Mass Communication
dc.description.advisorBryan Reber
dc.description.committeeBryan Reber
dc.description.committeeJeffrey Springston
dc.description.committeeJames F. Hamilton


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record