What are voters really thinking?
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This study was designed to get a better look at what information people look for and how they utilize it when voting for public office. Policy capturing was used to go beyond participants’ inaccurate insight as to what cues mattered when they were making voting decisions about “paper” candidates. Gender and ethnic biases were investigated as well as several other corollary variables to explain particular voting policies. Statistical analysis revealed numerous patterns in what cues matter to voters and how that information was utilized by the sample of 299 undergraduate students. In addition, implications of these patterns are discussed in light of the future of politics in America.