Bak, Emilia Noelle
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This paper examines the interaction between media images of excessive alcohol use and peer influence on an individual alcoholic’s ideas about alcohol and alcoholism. Informed by previous research on the relationship between mass media images of alcohol consumption and young people’s attitudes about drinking, this paper highlights the significance of newer media forms, such as reality TV and social networking sites, on these attitudes. Through the method of personal narrative, specific experiences are used to illuminate the way media messages and peer influences converge to create an atmosphere where abusing alcohol appears normal.