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dc.contributor.authorMcNiven, Michael Dennis
dc.description.abstractThe purpose of the study is to examine the impact of large-screen televisions on home viewership and consumption. The research questions covered areas regarding basic conceptualization of the large-screens, characteristics of innovation, media consumption and attention, and family and social contexts within the framework of household centrality of television. The study employed a multi-method approach using focus group interviews and a national online survey. Five focus groups with thirty-six respondents were held as part of the first phase of the project. The second phase of the study used a national online survey yielding N=1328 respondents. The key findings of the study were that large-screen televisions produced a significant change in the home television viewing experience that was matched by greater viewer attention and absorption with the viewing content. Large-screen televisions have both technical and social uses. Large-screen television households represent the premium portion of the home television viewing market and, as such, provide a bellwether for the future U.S. television landscape.
dc.subjectMedia consumption
dc.subjectHousehold centrality of television
dc.subjectContinuous/discontinuous innovations
dc.subjectMedia technology
dc.subjectUse-Diffusion Model of Television
dc.titleMake more room for television
dc.title.alternativethe adoption and use of large-screen televisions in the home
dc.description.departmentGrady College of Journalism and Mass Communication
dc.description.majorMass Communication
dc.description.advisorDean Krugman
dc.description.committeeDean Krugman
dc.description.committeeVanessa Patrick
dc.description.committeeSpencer Tinkham
dc.description.committeeKaren King
dc.description.committeeAlison Alexander

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