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dc.contributor.authorKerver, Suzanne Renee Galloway
dc.date.accessioned2014-03-04T16:21:23Z
dc.date.available2014-03-04T16:21:23Z
dc.date.issued2008-12
dc.identifier.otherkerver_suzanne_r_200812_ma
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/kerver_suzanne_r_200812_ma
dc.identifier.urihttp://hdl.handle.net/10724/25223
dc.description.abstractThe purpose of this thesis was to answer the question: What key messages does the Coast Guard disseminate to the public through online recruiting tools and what is the relationship of this online recruiting material to the new recruit’s perception of the Coast Guard? Information was gathered from the Coast Guard’s main recruiting Web site (www.gocoastguard.com) and analyzed through textual analysis. The results of this project revealed that consistent themes such as bravery, patriotism, honor, respect, and devotion to duty were prevalent. While the public perceives the Coast Guard in a 'positive' light and considers it a viable employer, a gap exists between the Web site’s messages and the realities of the organization’s image, identity and operations. Striving to increase diversity and attract members through online recruiting, the Coast Guard should alter its online messages to reflect an accurate picture of the organization at-large.
dc.languageeng
dc.publisheruga
dc.rightspublic
dc.subjectArmed Forces
dc.subjectCareers
dc.subjectCulture
dc.subjectEmployment Web Site
dc.subjectHomeland Security
dc.subjectIdentity
dc.subjectImage
dc.subjectImpression Management
dc.subjectMaritime Domain
dc.subjectMedia Representation
dc.subjectMilitary Training
dc.subjectOfficer Personnel
dc.subjectOnline
dc.subjectPerception
dc.subjectRecruiting
dc.subjectRecruiting Web Site
dc.subjectRetention (Ge
dc.titleDefending the shield of freedom
dc.title.alternativea look at the U.S. Coast Guard’s online recruiting strategies
dc.typeThesis
dc.description.degreeMA
dc.description.departmentGrady College of Journalism and Mass Communication
dc.description.majorJournalism and Mass Communication
dc.description.advisorCarolina Acosta-Alzuru
dc.description.committeeCarolina Acosta-Alzuru
dc.description.committeeKaren Russell
dc.description.committeeJanice Hume


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