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dc.contributor.authorMcLean, Joel Daniel
dc.date.accessioned2014-03-04T03:27:34Z
dc.date.available2014-03-04T03:27:34Z
dc.date.issued2008-08
dc.identifier.othermclean_joel_d_200808_ma
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/mclean_joel_d_200808_ma
dc.identifier.urihttp://hdl.handle.net/10724/24998
dc.description.abstractRecent declines in television viewership due to an increasingly fragmented mediascape have resulted in many television networks venturing online to establish websites devoted to programming as a means of developing relationships with select audience segments. Employing a uses and gratifications framework, this project explored differences in media-use motivations and connectedness to a favorite television show among visitors to corporate-controlled, official fansites and independent, social networking fansites to construct a profile of visitors to each type of site. The results of this study suggest that official fansites fail to attract the most motivated and engaged audience members; moreover, these findings imply that media managers should consider adapting both audience strategy and philosophy to keep pace with the rapidly changing new media environment.
dc.languageeng
dc.publisheruga
dc.rightspublic
dc.subjectTelevision Fans
dc.subjectFansites
dc.subjectMedia Uses and Gratifications
dc.subjectAudience Activity
dc.subjectEngagement
dc.subjectConnectedness
dc.subjectSocial Networking
dc.titleExploring motivation and engagement of online television fan audiences
dc.typeThesis
dc.description.degreeMA
dc.description.departmentJournalism and Mass Communication
dc.description.majorJournalism and Mass Communication
dc.description.advisorC. Ann Hollifield
dc.description.committeeC. Ann Hollifield
dc.description.committeeHugh J. Martin
dc.description.committeeLee B. Becker


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