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dc.contributor.authorAyrault, Jacqueline Lyn
dc.date.accessioned2014-03-04T03:24:13Z
dc.date.available2014-03-04T03:24:13Z
dc.date.issued2008-08
dc.identifier.otherayrault_jacqueline_l_200808_ma
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/ayrault_jacqueline_l_200808_ma
dc.identifier.urihttp://hdl.handle.net/10724/24821
dc.description.abstractA content analysis was conducted to assess the overall presence and nature of sexualcontent and gender roles within commercials aired on cable television. An examination ofcommercials from two men’s, two women’s, and two general audience cable networks revealedapproximately 13% of cable television commercials include sexual content. The analysis alsouncovered significant relationships between network type and presence of sexual content, thenature of sexual content, and the nature of gender portrayals. Overall, general audience networkshad the highest proportion of sexual commercials and some of the most explicit content. Inaddition, while commercials on male networks were expected to be more sexually explicit thanthose on female networks, very few differences were found. As a result, the findings provide amuch-needed sense of prevalence and perspective on sex in advertising on cable television. Theresults also provide a basis for further research on sex in advertising.
dc.languageeng
dc.publisheruga
dc.rightspublic
dc.subjectCable Television
dc.subjectAdvertising
dc.subjectSex in Advertising
dc.subjectSex in Commercials
dc.subjectDress
dc.subjectNudity
dc.subjectSexual Behavior
dc.subjectSexual Theme
dc.subjectSexual Talk
dc.subjectSex Roles
dc.subjectGender Roles
dc.subjectStereotype
dc.subjectContent Analysis
dc.titleSexual content in cable television advertising
dc.title.alternativea content analysis of top-rated male, female, and general audience networks
dc.typeThesis
dc.description.degreeMA
dc.description.departmentJournalism and Mass Communication
dc.description.majorJournalism and Mass Communication
dc.description.advisorTom Reichert
dc.description.committeeTom Reichert
dc.description.committeeDean Krugman
dc.description.committeeLeonard Reid


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