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dc.contributor.authorSwanson, Elizabeth A.
dc.date.accessioned2014-03-04T03:23:09Z
dc.date.available2014-03-04T03:23:09Z
dc.date.issued2008-05
dc.identifier.otherswanson_elizabeth_a_200805_ma
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/swanson_elizabeth_a_200805_ma
dc.identifier.urihttp://hdl.handle.net/10724/24770
dc.description.abstractMortification is an image restoration and crisis response strategy proposed by public relations scholars William Benoit and W. Timothy Coombs. Many healthcare professionals avoid apology in malpractice situations, treating the event as a legal problem. However, an up-and-coming organization, SorryWorks! Coalition, sees medical malpractice instead as a customer service problem. SorryWorks! takes the traditional medical cultures inclination to defend and deny´ mistakes head on, and is an advocate for appropriate disclosure, apology, and compensation in medical crisis, similar to Benoits and Coombs concept of mortification. This study analyzes the strategies recommended by SorryWorks! Coalition in context of Coombs crisis response strategy based on Attribution Theory and Benoits Image Restoration Theory. It also compares public relations strategies SorryWorks! Coalition is advocating with strategies the organization actually uses to get its points across. Results of this study suggest the possibility of additional strategies that would enhance Benoits and Coombs proposed frameworks.
dc.languageeng
dc.publisheruga
dc.rightspublic
dc.subjectpublic relations
dc.subjectcrisis response strategy
dc.subjectmortification
dc.subjectapology
dc.subjectdisclosure
dc.subjectcompensation
dc.subjectmalpractice
dc.subjectSorry Works!
dc.subjectAttribution Theory
dc.subjectImage Restoration Theory
dc.subjectBenoit
dc.subjectCoombs
dc.subjectmedical crisis
dc.titleMortification as a crisis response strategy in hospital malpractice situations
dc.title.alternativea content analysis of www.sorryworks.net
dc.typeThesis
dc.description.degreeMA
dc.description.departmentJournalism and Mass Communication
dc.description.majorJournalism and Mass Communication
dc.description.advisorJeff Springston
dc.description.committeeJeff Springston
dc.description.committeePatricia Thomas
dc.description.committeeRuth Ann Lariscy


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