Show simple item record

dc.contributor.authorKimbro, Clay William
dc.date.accessioned2014-03-04T03:21:05Z
dc.date.available2014-03-04T03:21:05Z
dc.date.issued2008-05
dc.identifier.otherkimbro_clay_w_200805_ma
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/kimbro_clay_w_200805_ma
dc.identifier.urihttp://hdl.handle.net/10724/24661
dc.description.abstractThis study examines and measures the effects of switching costs as a barrier to DBS entering the market to compete with cable. The study finds switching costs exist and that switching costs don't deter new residents choosing a service for the first time from choosing a new competitor entering the market. The study also finds the Satellite Home Viewer Improvement Act of 1999 allows DBS and cable to become more substitutable products, which makes switching cost a more important factor in consumers' decisions to switch products.
dc.languageeng
dc.publisheruga
dc.rightspublic
dc.subjectConsumer switching costs
dc.subjectDBS
dc.subjectDirect broadcast satellite
dc.subjectCable
dc.subjectSatellite Home Viewer Improvement Act of 1999
dc.subjectResidential mobility
dc.subjectProduct differentiation
dc.titleThe effects of consumer switching costs on competition between direct broadcast satellite and cable
dc.typeThesis
dc.description.degreeMA
dc.description.departmentJournalism and Mass Communication
dc.description.majorJournalism and Mass Communication
dc.description.advisorHugh J. Martin
dc.description.committeeHugh J. Martin
dc.description.committeeWilliam E. Lee
dc.description.committeeC. Ann Hollifield


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record