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    The effects of consumer switching costs on competition between direct broadcast satellite and cable

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    Date
    2008-05
    Author
    Kimbro, Clay William
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    Abstract
    This study examines and measures the effects of switching costs as a barrier to DBS entering the market to compete with cable. The study finds switching costs exist and that switching costs don't deter new residents choosing a service for the first time from choosing a new competitor entering the market. The study also finds the Satellite Home Viewer Improvement Act of 1999 allows DBS and cable to become more substitutable products, which makes switching cost a more important factor in consumers' decisions to switch products.
    URI
    http://purl.galileo.usg.edu/uga_etd/kimbro_clay_w_200805_ma
    http://hdl.handle.net/10724/24661
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    • University of Georgia Theses and Dissertations

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