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dc.contributor.authorBailey, Lauren Renee
dc.date.accessioned2014-03-04T03:18:27Z
dc.date.available2014-03-04T03:18:27Z
dc.date.issued2008-05
dc.identifier.otherbailey_lauren_r_200805_ms
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/bailey_lauren_r_200805_ms
dc.identifier.urihttp://hdl.handle.net/10724/24548
dc.description.abstractThe purpose of this study was to examine the differences in fashion magazine content preference, fashion magazine usage, and loyalty tendency toward fashion magazines among the identified fashion consumer groups and to analyze the relationships among preference of fashion magazine content, loyalty tendency toward fashion magazines, and fashion magazine usage. A total of 256 surveys were completed by female undergraduate students at the University of Georgia. MANOVA, ANOVA, and regression analyses were used to test the relationships among the variables. The results indicated significant relationships between all of the variables.
dc.languageeng
dc.publisheruga
dc.rightspublic
dc.subjectFashion Magazine
dc.subjectFashion Consumer Group
dc.subjectFashion Magazine Content
dc.subjectLoyalty Tendency
dc.subjectFashion Magazine Usage
dc.titleThe relationships of fashion magazine content, loyalty tendency, and fashion magazine usage
dc.title.alternativean analysis of fashion consumer groups
dc.typeThesis
dc.description.degreeMS
dc.description.departmentTextiles, Merchandising and Interiors
dc.description.majorTextiles, Merchandising and Interiors
dc.description.advisorYoo-Kyoung Seock
dc.description.committeeYoo-Kyoung Seock
dc.description.committeeJose Blanco
dc.description.committeeSoyoung Kim


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