Adoption and use of Internet among American organic farmers
Ngugi, Daniel George
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In this study, we examine adoption and intensity of use of the internet among organic farmers in the United States based on nationwide survey data. A logistic regression model is used to analyze internet adoption. A Poisson model is applied to the analysis of the portfolio of applications for marketing and production management. Organic farmers use the internet primarily for production information gathering. Higher education and prospects of increasing direct marketing of farm products are associated with increased adoption and the portfolio of internet applications. Increased share of horticultural acreage is associated with increased internet adoption. Larger farms have a larger portfolio of internet uses. It is expected that adoption and use of the internet will increase, and educating farmers in making the most efficient use of the internet as well as providing organic farming information online is recommended.