Scott, Lindsey Brooke
MetadataShow full item record
This thesis explores how U.S. Senate candidates utilized E-mail to contact potential voters in the 2006 election. E-mail messages were analyzed by using a computerized textual analysis program, as well as manual coding. The study searched for unified party messages among candidates that matched issue frames set by the two national parties. It also examined Email content for issue ownership and how candidates used E-mail to mobilize voters. All 67 candidates’ E-mail were collected and studied, providing a large data sample for analysis. This research fills a void by potentially offering insights in the follow three areas: (1) examining how senate candidates use E-mail to communicate with potential voters (2) studying issue ownership in Senate races; and (3) analyzing how candidates adhere to or deviate from the party message in their personal campaign communication tools.