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dc.contributor.authorLin, Chen
dc.date.accessioned2014-03-04T02:46:18Z
dc.date.available2014-03-04T02:46:18Z
dc.date.issued2007-08
dc.identifier.otherlin_chen_200708_ms
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/lin_chen_200708_ms
dc.identifier.urihttp://hdl.handle.net/10724/24208
dc.description.abstractThe purposes of the study were to (a) examine the influences of culture and gender on Generation Y consumers’ self-concept, (b) examine the influences of culture and gender on the relative importance of apparel retail store image attributes among Generation Y consumers, (c) examine the influences of culture, gender, self-concept and the relative importance of store image attributes on Generation Y consumers’ patronage behaviors and (d) examine the relationship between self-concept and the relative importance of apparel retail store image attributes. Results showed that self-concept, the relative importance of apparel retail store image attributes and patronage behavior significantly differed between male and female as well as American and Taiwanese Generation Y consumers. There were significant relationships between self-concepts, the relative importance of apparel retail store image attributes and patronage behavior among Generation Y consumers. Applications of the results were discussed.
dc.languageeng
dc.publisheruga
dc.rightspublic
dc.subjectSelf-Concept
dc.subjectStore Image
dc.subjectStore Patronage Behavior
dc.subjectCross-Culture
dc.subjectGeneration Y
dc.titleAn analysis of self-concept, store image and store patronage behavior from a cross-cultural perspective
dc.typeThesis
dc.description.degreeMS
dc.description.departmentTextiles, Merchandising, and Interiors
dc.description.majorTextiles, Merchandising and Interiors
dc.description.advisorYoo-Kyoung Seock
dc.description.committeeYoo-Kyoung Seock


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