A case study analysis of small apparel import firm performance in the United States
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Small apparel import firms are facing increasing challenges, and hardly any research is done to study these firms. The purpose of this study is to analyze the performance of these firms; there reasons of survival and causes of failure are studied using a case study method. Market analysis was indicated as the important factor governing success and failure of small apparel import firms. It was also concluded from this study that there is a large opportunity and need of research in this field; also reliable source of data collection is needed. It is very difficult to survey small apparel import firm owners without help of any trade association or organization as most of the business owners are very busy and does not have time for academic studies.