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dc.contributor.authorTorbert, Walter R.
dc.date.accessioned2014-03-04T02:35:16Z
dc.date.available2014-03-04T02:35:16Z
dc.date.issued2007-05
dc.identifier.othertorbert_walter_r_200705_ma
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/torbert_walter_r_200705_ma
dc.identifier.urihttp://hdl.handle.net/10724/24011
dc.description.abstractThis study examines effects of reinvestment levels within newspaper divisions and diversified divisions on short and long-run financial performance at publicly-held U.S. newspaper firms from 1996 to 2005. The literature suggests that reinvestment leads to improvement in market performance. However, these studies looked primarily at short-term operational expenses. This study found that above average reinvestment levels in capital expenses in both newspaper and diversified divisions is negatively related to short-run financial strength. Some evidence suggests that heavy reinvestment in newspaper divisions leads to long-run financial strength. Firms that reinvested more in diversified segments were more diversified during the decade. The same firms that reinvested heavily in newspaper divisions also reinvested heavily in diversification.
dc.languageeng
dc.publisheruga
dc.rightspublic
dc.subjectNewspapers
dc.subjectCapital expenses
dc.subjectdiversification
dc.subjectreinvestment
dc.titleNewspaper reinvestment strategies
dc.typeThesis
dc.description.degreeMA
dc.description.departmentGrady College of Journalism and Mass Communication
dc.description.majorJournalism
dc.description.advisorHugh J. Martin
dc.description.committeeHugh J. Martin
dc.description.committeeC. Ann Hollifield
dc.description.committeeJohn Greenman


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