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dc.contributor.authorZurita, Patricia Cecilia
dc.date.accessioned2014-03-04T02:25:44Z
dc.date.available2014-03-04T02:25:44Z
dc.date.issued2006-08
dc.identifier.otherzurita_patricia_c_200608_ma
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/zurita_patricia_c_200608_ma
dc.identifier.urihttp://hdl.handle.net/10724/23579
dc.description.abstractFraming, a resourceful tool in political communication and sociology, offers similar versatility in the realm of public relations. This study elaborates on the questions of what frames are utilized in corporate public relations when referring to corporate social responsibility efforts and how successful they are at bringing their perspectives to the news media and activists. The study uses framing as the methodology to analyze the coverage of Wal-Mart’s experimental or green stores opened in McKinney, Texas and Aurora, Colorado in 2005. The study compares the frames found in the public relations material published by Wal-Mart, the media coverage, and the activists or bloggers coverage. The frames of the news media and activists had more in common than the public relations frames.
dc.languageeng
dc.publisheruga
dc.rightspublic
dc.subjectPublic Relations
dc.subjectCorporate Social Responsibility
dc.subjectFraming
dc.subjectActivism
dc.subjectWal-Mart
dc.subjectWal-Mart green stores
dc.subjectthe new PR
dc.titleWe are socially responsible: a framing analysis of corporate public relations and their corporate social responsibility messages
dc.typeThesis
dc.description.degreeMA
dc.description.departmentGrady College of Journalism and Mass Communication
dc.description.majorJournalism and Mass Communication
dc.description.advisorJay Hamilton
dc.description.committeeJay Hamilton
dc.description.committeeKaren Russell
dc.description.committeeCarolina Acosta-Alzuru


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