How organizational culture and change are embedded in an organization's intranet
Bennett, Elisabeth Eleanor
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The purpose of this qualitative case study was to understand how organizational culture and change are embedded into the intranet of an organization. To address this purpose, four research questions guided the study. These were: a) What is the organizational culture? b) How does the intranet provide an opportunity for learning about the organizational culture? c) How does the intranet promote organizational change? and d) How does organizational culture affect the development of intranet content? The exceptional case selected was a healthcare organization that had an established intranet strategic for fulfilling their organizational mission. Data in the forms of in-depth, semi-structured interviews, observations, and documents were collected over five months and analyzed using the constant comparative method. Twelve hospital employees participated in the study, representing a range of demographics such as different role types, gender, and race. This study found that organizational culture in this case was people-centered, highly congruent with the espoused values of the organization, strategically decentralized, data driven, and organic in nature. Participants demonstrated how the intranet promotes aspects of the organization’s culture and how the culture shapes the intranet. This interrelationship between the culture and the intranet guided the development of a model of the embedding process in this organization. There were three primary conclusions discussed in this study. First, cultural knowledge is conveyed and renewed through the intranet. Second, network readiness and continual change influence the embedding process. Third, a culturally relevant intranet enables Virtual HR.