Advertising and images of female interaction with early recorded music technology, 1905-1948
Burchfield, Rebekah Lynn
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The recorded music industry flourished in the early twentieth century, a time whenAmerican culture was characterized by a new consumption ethic. Women were central to thenew consumer culture and thus became central to the success of the recorded music and radioindustries. This study examined 163 advertisements for phonographs, records, radios, and radioprogramming that appeared in the LadiesÕ Home Journal, the Saturday Evening Post, and theAmerican Magazine from 1905-1948. Using the theory of iconology, this study analyzedthematic portrayals of women and appeals to female consumers in the images and texts ofadvertisements. This study found that advertisements encouraged women to regard the regularpurchase of records and consumption of radio as vital to maintaining a happy home and personalwell-being.