Reactions to diversity recruitment
Reynolds-Dobbs, Wendy Renee
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Since demographic trends are changing in the workplace, recruiting minority professionals is particularly imperative. Therefore, this study examines the influences of recruitment advertising. More specifically, this research examines the influence of not just racial composition of portrayed employees, but the language presented in the advertisement, the diversity statement, the demographic composition of the organization and the leaders ethnicity on a diverse sample of job applicants. 103 participants reviewed 16 recruitment advertisements. A policy capturing methodology was implemented in order to assess how job applicants use this information to make decisions regarding organizational attractiveness, perceived compatibility to the corporation, and evaluations of the organizations commitment to diversity. Results showed that job seekers use demographic composition of employees, more so than other cues, to make decisions about organizations. Moreover, applicants race and gender moderated several relationships. In addition, implications for advertising, recruitment research and practice are offered.