A conceptual model of internal and external characteristics that influence political ideology and stances on political issues
Hecht, Janet Elaine
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This study tested aspects of a theoretical model of the relationship between individual and group differences, media awareness, political awareness, and political ideology and issue stances. Data from the 1996 and 2000 National Election Studies (NES, 1996, 2000) was employed, n=3521. Direct relationships between individual and group differences and political ideology and issues were examined. Variance effects tests, MANOVAs, and moderated regressions demonstrated the importance of examining multiple predictors simultaneously and found significant regional differences, largely ignored in previous research. Media awareness, as a moderator, and political awareness, as a mediator, were included in the. Political awareness did not serve as a mediator of media awareness, but rather as an additional moderator. Results from the moderated regressions suggest that more reliable measures and further model development could lead towards uncovering currently hidden relationships.
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