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dc.contributor.authorRay, Stephanie Ann
dc.date.accessioned2014-03-03T23:15:35Z
dc.date.available2014-03-03T23:15:35Z
dc.date.issued2005-05
dc.identifier.otherray_stephanie_a_200505_ma
dc.identifier.urihttp://purl.galileo.usg.edu/uga_etd/ray_stephanie_a_200505_ma
dc.identifier.urihttp://hdl.handle.net/10724/22488
dc.description.abstractThis thesis investigates the role face-to-face communication plays in nurturing good relationships between a nonprofit organization and its membership. Its ultimate purpose is to add to the amount of public relations’ literature devoted to face-to-face communication and to suggest future research opportunities specifically related to face-to-face communication. The results of this empirical study, carried out with the assistance of the Texas Longhorn Breeders Association of America, lend significant evidence to organizations, practitioners and scholars that face-to-face communication is not only important but is also necessary for an organization’s success; even its survival. Hopefully, as a direct result of this evidence, organizations, firms and individuals will better understand what public relations practitioners already know. Public relations is not simply a luxury; it is a necessity.
dc.languageeng
dc.publisheruga
dc.rightspublic
dc.subjectFace-to-Face
dc.subjectCommunication
dc.subjectPublic Relations
dc.subjectNonprofit
dc.titleA study on the effects of face-to-face communication between a nonprofit organization and its membership
dc.typeThesis
dc.description.degreeMA
dc.description.departmentJournalism
dc.description.majorJournalism
dc.description.advisorJeffrey K. Springston
dc.description.committeeJeffrey K. Springston
dc.description.committeeCharles McPeake
dc.description.committeeRuth Ann Lariscy


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