A study on the effects of face-to-face communication between a nonprofit organization and its membership
Ray, Stephanie Ann
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This thesis investigates the role face-to-face communication plays in nurturing good relationships between a nonprofit organization and its membership. Its ultimate purpose is to add to the amount of public relations’ literature devoted to face-to-face communication and to suggest future research opportunities specifically related to face-to-face communication. The results of this empirical study, carried out with the assistance of the Texas Longhorn Breeders Association of America, lend significant evidence to organizations, practitioners and scholars that face-to-face communication is not only important but is also necessary for an organization’s success; even its survival. Hopefully, as a direct result of this evidence, organizations, firms and individuals will better understand what public relations practitioners already know. Public relations is not simply a luxury; it is a necessity.