Overcoming barriers to the national produce market
McPherson, Patrick David
MetadataShow full item record
The purpose of this study was to examine factors contributing to the development of the produce industry in Georgia and to find ways for producers to overcome barriers to entry into the national fresh fruit and vegetable market. A survey of produce growers in Georgia was conducted in 2003-2004. Information obtained from the respondents included economic and operational characteristics of grower enterprises. Additional information was ascertained about factors limiting production, expected operational changes, and marketing practices. Grower tendencies are revealed through cross tabulation of survey responses with sales from produce and refined through econometric analysis. Factors found important in overcoming barriers to national market entry stem from the degree of specialization and sophistication of producers.