An analysis of Georgia's landscape plant retail markets
McClellan, Chandler Blalock
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Using data of landscape plant purchasing habits of Georgian consumers from the past 15 years, this study examines the target markets for landscape retailers First, logistic regressions are used to determine the effect that various demographic and socio-economic variables have on the decision to buy and how much is spent on landscape plants. Next, tobit analysis is applied to the decision to purchase at a particular type of retail outlet. The buyer's decision to patronize a particulare retail type is assumed to be a function of the buyer's demographics, and is also assumed to shift over time as the market develops. Finally, this study examines landscape plant expenditures based on geographical location. Using GIS analysis, plant expenditures are mapped by county and examined for patterns that might emerge based on geography. Using these techniques, retailers can develop efficient marketing plans to maximize profits.