Strength of the prediction of intended condom use : a comparision of individualist, collectivist and ethnic categories
Brewster, Luther George
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A study was undertaken to determine if Individualism and Collectivism would be a more effective way to categorize cultural groups than ethnicity. Secondly, the study sought to determine if there would be differences in the prediction of behavioral intention (intent to use a condom), between Individualist and Collectivist groups. Categorization of groups was determined by calculating an index, using scores on a scale of self construal. Results indicate that within racial groups there exist subgroups of Individualists and Collectivists persons. Individualists from each ethnic category appeared to place an increased importance on their perceived confidence to have a condom used when they engage in sexual intercourse. Further investigation is needed to determine which behaviors influence where a participant will fall along a continuum of Individualism and Collectivism.