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dc.contributor.authorColey, Amanda Leigh
dc.description.abstractIn decision-making consumers experience a "balance beam" effect between affective (emotional) desires and cognitive (reasoning) willpower, triggered by internal and external stimuli. As affect increases, cognition decreases creating impulsivity. The purpose of this study was to compare gender differences of affective and cognitive processes and product categories related to impulse buying. Two hundred seventy-seven students from The University of Georgia were surveyed about their impulse buying behavior. Using Analysis of Variances tests, males and females were found significantly different with respect to affective process components including irresistible urge to buy, positive buying emotion, and mood management and cognitive process components including cognitive deliberation, unplanned buying with the exception of disregard for the future. Significant differences were also found between the following product categories: shirts/sweaters, pants/skirts, coats, underwear/lingerie, accessories, shoes, electronics, hardware, computer software, music CD’s or DVD’s, sports memorabilia, health/beauty products, and magazines/books for pleasure reading. No differences were found in regard to suits/business wear and entertainment.
dc.subjectImpulse Buying
dc.subjectAffective State
dc.subjectCognitive State
dc.subjectConsumer Behavior
dc.titleAffective and cognitive processes involved in impulse buying
dc.description.departmentTextiles, Merchandising, and Interiors
dc.description.majorTextiles, Merchandising and Interiors
dc.description.advisorBrigitte Burgess
dc.description.committeeBrigitte Burgess
dc.description.committeeSoyoung Kim
dc.description.committeeNolan Etters

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