Collard marketing and processing feasibility
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This study investigates the feasibility of marketing a brand name collard and processing collards for wholesale markets. The economic feasibility of operating a processing facility for collards in North Georgia is dependent on the certain factors including; supply of collards, equipment cost, marketability, and demand. Two different processing systems were investigated for profitability. This study will review the material needed to operate a processing line and calculate the breakeven number of boxes needed to make the packing shed sustainable. A section on marketing and branding is included in this study. This study begins by examining the market, and all the relevant economic issues surrounding the likely success of processing collards in the North Georgia area as well as the potential effects on the community.