Turner, Steven C.
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The structure of every business is similar to a stool with three legs. The legs support the stool, if one is missing or shorter then the balance becomes off centered and the stool will fall. Similar to the legs of a business, if any leg is weak, the business will suffer and may fail. The support legs of the business are finance, production, and marketing. This paper will discuss marketing. There are many aspects to marketing; but the easiest way to remember these is by the Four P’s method; product, promotion, place and price. This paper will begin with a brief discussion on basic marketing principles and then visit issues related to using the Internet as a marketing tool.